Candidly Connecting Kajabi Website

PROBLEM:

Our client, was launching an online learning portal for teachers and parents to talk to their kids about diversity and inclusion. A multi-phased project starting with building the mailing list and evolving into a learning portal with corporate sponsor opportunities. 

CONTENT STRATEGY

We took our client's vision of what they wanted for their website and created a strategy for every element that would increase SEO and drive conversions. We designed custom iconography to create visual interest and make the content easy to scan. And used video for a progressive engaging look and feel. 

MOBILE-FRIENDLY KAJABI WEBSITE

More than 60% of customers will only ever see your website on their mobile device. This is not just a "nice to have" it is a requirement of any successful eCommerce store or website.

HOMEPAGE AS GATEWAY

Your homepage should tell potential customers what it is you do and how you can help them within 5 seconds of landing on the website and provide them with a gateway to all content on your website. Small snippets of information about products, your story, or social combined with strong CTAs. Navigation categories should help users navigate to what they are looking for as quickly as possible and use natural conventional language to avoid confusion. 

check out the live website here